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  • Writer's pictureRyan French

Why having a great Logo design is so important to your business success.

Updated: May 25, 2023

Your logo is often the first impression people have of your business. How your brand is perceived by potential customers can make a huge difference in your business success. It is a well known fact that you only have a few seconds to capture the attention when people view your logo, But is not just about first impressions, its about lasting ones!

What makes a great logo?

• Great logo design should be memorable.

• Builds customer recognition.

• Gives credibility and professionalism.

• Builds trust.

• Communicates your business vision and values.

Why Invest in a professionally Designed Logo?

Logos are designed to visually represent a company’s brand, a logo will ensure you give your business the best start towards success.A professional logo design gives your business credibility and creates a feeling of trust.

Investing in a quality logo design for your business can really pay off in the long run, and your business will reap the benefits of building a positive brand now and into the future. Your probably thinking... a Logo design is an expense that you could probably do without? and could whip up something together yourself? Well what if you didn't look at it as an expense, and more so an investment to your business in the long run.

Proffesional logo Vs Amateur

A poorly designed DIY or amateur looking logo can reflect badly on your business image. You want to grab customer’s attention in a positive way, having a well thought out concept and professional design could be the difference that makes customers contact you instead of your competitors.

Going with the DIY option, and not knowing good design/typography can set your business up for disaster in the early stages, which is definitely not what you need.

Keypoints for creating a successful logo:

Keep it simple -  the most powerful and memorable logos are the simplest. Complicated logos with too much going on will lose impact and look ‘Cheesy’ tacky.

Know the Concept – every great logo has a story to tell.

Timeless design – The best icons stand the test of time. Don’t rely on trends as they come and go and can quickly look dated and tacky. 

Colour is important – Colours connect subconsciously the feel and emotions behind a brand, a great design should work in colour and in black and white.

Choose a compatible font – poor choice of font or using too many fonts can make your overall design look and seem un-professional. Its important to keep all your font consistent. 2-3 fonts max!

Originality – creating a bespoke logo designed specifically to your brief ensures your logo is unique to your business, using generic logo design software or stock art images can be a big mistake when you discover someone else is using the same design.

Keep it Consistent – Consistency is absolutely key in building an audience. 

Thanks for Reading!

- Ryan

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